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Innovation is a key part of advertising and marketing. Uncovering and promoting the newness of a product or service is essential for grabbing the attention and the wallets – of would-be customers. At Springwise, we’ve feature many advertising and marketing innovations, from a metaverse marathon to promote digital diversity, to a digital platform that pays people to watch ads.


On the other hand, unconventional advertising involves using alternative or creative methods to promote a brand or product. This approach is less formal and often uses non-traditional channels such as social media, influencer marketing, guerilla marketing, or event marketing to reach the target audience.