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News Update in Details

Remembering Bappi Da through his ad campaigns

Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69.

One of the most iconic singer-composers in India, ‘disco king’ Bappi Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues. He was 69. Best known for introducing synthesized disco music to the Indian film industry, Lahiri’s notable work spanned across decades, starting with the late 1970s. He lent his music and voice to a number of hit Bollywood movies including Wardat, Disco Dancer, Namak Halaal, Sailaab, and Sharaabi among many others.

Apart from his obvious musical talent, Bappi Da was also known for his trademark style, which prominently included numerous gold ornaments. His interesting personality also attracted the attention of many brands and he was quite a star in the ad world too. Here are some of the ads that Bappi Da featured in.

In 2009, Pepsico roped in Bappi Lahiri for the promotions of its brand 7 Up’s under the crown offers, which gave the buyers a chance to win gold lemons. Bappi Lahiri’s King of Bling personality fitted right in with the brand’s proposition and Bappi Da was featured in a quirky ad created by BBDO.